Hello, I’m Barrie. I’m a creative professional with 10+ years experience leading a small in-house design team, providing creative/art direction, visual design, branding and concept ideation.

I was approached by the leadership team at Student Beans who wanted to launch an employer brand to help improve the employee experience internally and also attract new talent. Student Beans has a youthful attitude and focuses heavily on employee self development. We thought it would be fun to take a mnemonic approach to communicating the brand values using the acronym STAY SHARP. We then created a set of illustrations that could be easily adapted across all merchandise.