Barrie Smith ︎ Design & Direction

Hello, I’m Barrie. I’m a creative professional with 10+ years experience leading a small in-house design team, providing creative/art direction, visual design, branding and concept ideation.


Selected works
Design / Art Direction


Design / Branding

Design / Branding

Design / Branding

Design / Branding

Art Direction

Art Direction

Thanks for dropping by︎If you’re on this page I guess you’d like to know a little more about me.


I am a creative professional with 10+ years experience leading a small in-house design team at Student Beans, providing creative/art direction, visual design, branding and concept ideation. I believe user insight fuels idea generation and provides meaning and purpose to all creative output. I always endeavor to balance goal-driven solutions with engaging visual designs.

I have grown and managed a small design team providing creative direction and line management responsibilities, working closely with a Studio Manager to establish processes for effective department operations providing mentorship to junior members of the team helping shape their professional development...but don’t just take my word for it.


I've worked with Barrie for many years and would absolutely recommend him as a designer, creative thinker and leader. He very cleverly balances (and protects) the users *and* business needs; whilst keeping a strong focus on delivery. Barrie is also a great resource when I've needed help with managerial problems. He is well-read and very empathetic to his team's needs and always has time for my questions.
︎Adam Taylor - Head Of Development at Student Beans

Barrie is super-talented, highly-experienced art director who can bring energy and excitement to even the driest content. Always ahead of trends and new thinking, and always keen to share and discuss, Barrie never stops learning and exploring. Fun to work with and full of ideas, Barrie is a massive asset to any project and someone you can feel confident in.
︎Luke Mitchell - Entrepreneurship Manager at University of Sussex

I would strongly recommend Barrie for a variety of reasons; his creative spark, his work ethic, his ability to impart knowledge and his design outcomes. He has a passion for success and challenges not only his team but the whole business to do better Barrie and I worked on growing the B2B brand of Student Beans. Helping it go from 450 clients to well over 1k clients. Barrie is a huge asset to any business. He has been influential in the success at Student Beans.
︎Matthew Mortimer - Head of Digital Marketing at Times Higher Education


Throughout my time at Student Beans, I always enjoyed working with Barrie. He’s patient, supportive and understanding, not to mention a hell of a lot of fun to be around. It baffles me how he manages to juggle the requirements of the client, the commercial expectations of the business, and the happiness of his team all with a huge smile on his face. But hey, he does just that.
︎Alex Vissaridis — Creative Lead at Picnic.

If you are interested in working with me, or would like to know more, please get in touch

︎︎︎︎ Email
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