Hello, I’m Barrie. I’m a creative professional with 10+ years experience leading a small in-house design team, providing creative/art direction, visual design, branding and concept ideation.

Student Beans wanted to capitalise on their market leading position in student verification and expand into the Blue Light workers area providing discounts for the emergency services, NHS, social care and armed forces. The identity needed to be quietly confident whilst possessing a playful nature that would be familiar to existing Student Beans users. With a challenging timeframe a proof of concept was sucessfully developed and delivered.